The effectiveness of this campaign is all about communicating the right message at the right time to the right audience.
We do our due diligence to understand your customer’s behavior. We reach out to all potential customers who have searched for your product or services, and accordingly by using filters provided by Google Ads platform, segregate them by their behavioral stages and send them the right messages accordingly.
- See Stage: List of all potential customers for your product or services
- Think Stage: When they search for your product/service – First commercial intent
- Do Stage: When they effectively want to buy, they are effectively searching for the products/Services like yours
- Care Stage: When they have purchased your product and now you want to retain them and promote loyalty.
So, a single message/content cannot suffice for all stages. Like “Call to Action” message will not be effective at the “Think Stage” but is essential at the “Do Stage” of your customer.
The next Step is further applying filters in the google Ads Platform: